The Bomb Buried In Obamacare Explodes Today-Hallelujah!

[Bob Wallace]

54. We will have a more competitive market than we've had before....

I don't know if you've shopped for either individual or small business health care insurance. I've done both.

It's incredibly time consuming to get quotes from a single provider and even hard to find providers who are willing to sell to you in some situations. I suspect many people simply buy from the first or second company they try.

Now, with the Exchange, you're going to be able to go on line and compare prices for a fixed set of benefits from a number of companies on a single page. Within a few months there will be independent web sites that collect performance data/customer satisfaction for those companies. In a few minutes you're going to be a well-informed customer and business will flow to those companies who deliver the best service for the lowest price.

Insurance companies are going to have to make their profits on volume, not premium retention. That is going to cause them to work at delivering a better product for a better price than what they have had to do up until now.

Companies that raise premiums will loose customers rapidly.