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genxlib

(6,148 posts)

5. I hear you and agree

Reply to WhiskeyGrinder (Reply #3)

Mon Feb 5, 2018, 03:17 PM

Feb 2018

It certainly was not alignment with the real MLK message.

I guess my point is at a level removed from the specific message.

They obviously saw a widespread acceptance and respect for a public figure that they wanted to tap into. Considering what they were selling and who they were trying to sell it to, that is a little surprising to me.

It is not acceptable that they manipulated the message to fit their purposes. But that had to start with a concept that he would be a good branding image.

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Alternate thinking on the MLK/Dodge advertisement [View all] genxlib Feb 2018 OP

While not all repercussions from these kind of appropriations are equally bad, I can't condone hlthe2b Feb 2018 #1

What you describe might have been what the ad intended, but The Velveteen Ocelot Feb 2018 #2

No, Dodge does not want to align itself with MLK. WhiskeyGrinder Feb 2018 #3

I hear you and agree genxlib Feb 2018 #5

Well, sure. Everybody loves MLK when all he says is that people will be judged on the content of WhiskeyGrinder Feb 2018 #6

It was fully my intent to call them out also genxlib Feb 2018 #10

My background is in market research. Rest assured this ad (and all SB ads) was tested, refined and Dream Girl Feb 2018 #4

I haven't seen the ad, but I think you have a point, genxlib. Nitram Feb 2018 #7

Try the Trump version writerJT Feb 2018 #8

MLK Inc. johnp3907 Feb 2018 #9

Tag line for the ride... genxlib Feb 2018 #11

Here's a 2012 column I wrote on this very subject misanthrope Feb 2018 #16

Based on their history for advertising, I would have to disagree with you. Hong Kong Cavalier Feb 2018 #12

Wow, I don't remember that one genxlib Feb 2018 #13

They very well might be. Hong Kong Cavalier Feb 2018 #14

The New York Times editorial board didn't like it, either. The Velveteen Ocelot Feb 2018 #15