Study: Lead and other toxic metals found in e-cigarette 'vapors'

[Ms. Toad]

37. The discussions were around 2012-2014, I believe.

The big tobacco companies were just starting to enter the market - and the FDA was just considering whether to regulate advertising for ecigs.

The 2012 Surgeon General's Report on preventing adolescent tobacco use concluded that youth exposure to tobacco cigarette advertising causes youth smoking.[14] As noted above, e-cigarette advertising uses the same appeals that cigarette companies have used to entice kids into a lifelong addiction to cigarettes.[15],[16],[17] These include:

widespread marketing of fruit, candy, mint and even alcohol flavors (Figure 1)
romantic or sexual imagery (Figure 2)
celebrity endorsements (Figure 3)
event sponsorships (Figure 4)
social media (Figure 5)

https://tobacco.ucsf.edu/fda-should-restrict-e-cigarette-marketing-protect-youth-part-currently-proposed-regulation

There was a lot of push-back from DU members who insisted that big tobacco would never seriously be involved, and certainly would never glamorize it to create a new (addicted) set of consumers.