Republicans are much better at framing issues. But studies have shown that if you ask a voter how he feels about an issue, without saying "this is the Democratic view and this is the Republican view," more voters will pick the Democratic view. And the more educated a voter is on an issue, the more likely they will be to take the Democratic view.
It's an uphill battle because conservatives have successfully demonized liberals. When was the last time you heard a Democratic candidate say that he/she was truly liberal? But you always hear Republican candidates fighting over who was the most conservative (severely conservative?).
In my opinion, Democrats need to embrace liberalism as something to be proud of. Learn why liberalism is great and how it has helped our country. Study the works of George Lakoff so that we can frame issues to our advantage (and the advantage of America).
And memorize this:
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