Amazon cuts Whole Foods prices for Prime members in new grocery showdown

[get the red out]

6. I'm thinking about using it

Whole Foods is a good store, but ours is on the other side of town and super expensive. Unfortunately, the local natural food co-op, of which I have been a member for YEARS, has gone from a lovely "old hippie store" to trying to be as elite as Whole Foods, I guess to attract the trendy folks with more disposable income. Seems to be working for them, but doesn't work for me since their prices have become elite also, so I have had to drastically cut down shopping there too because of their prices. There are some natural/organic brands I love simply because their products are yummy! Might take advantage of the "prime" deal once in a while now. But Kroger has gotten a lot more into the natural foods game, and I shop there weekly (they are at least union). Sorry for rambling, but it seems to me (just my opinion) that high prices might help natural food stores in some ways, making them seem more exclusive and upper crust.