She's not Ivanka Trump - she's Adrienne Vittadini! First Daughter's fashion line is being rebrand [View all]

[riversedge]

I seem to be behind the times. Only know this now.

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She's not Ivanka Trump – she's Adrienne Vittadini! First Daughter's fashion line is being rebranded and sold at discount stores under another designer's name

http://www.dailymail.co.uk/news/article-4441468/Ivanka-Trump-fashion-line-rebranded-Adrienne-Vittadini.html

Ivanka Trump's fashion line has been quietly relabeled as 'Adrienne Vittadini Studio' and has been sold off to Stein Mart stores for a fraction of the price
The label swap was uncovered after Adrienne Vittadini items were found to be exactly the same as those in the first daughter's line
The rebranding comes after the store had received negative feedback from customers with one shopper reportedly spitting on a blouse before storming out
Stein Mart chief executive D. Hunt Hawkins said that their decision was not a political one
The first daughter's business suffered a devastating blow following her father's controversial presidency, resulting in multiple high-end retailers to drop her line




By Daniel Bates For Dailymail.com

Published: 16:56 EDT, 24 April 2017 | Updated: 21:44 EDT, 6 May 2017




Ivanka Trump's clothing line is quietly being relabeled and sold off to a discount retailer under the brand name 'Adrienne Vittadini' - months after multiple high-end stores dropped her namesake clothing line.

In an embarrassing development, dresses and other apparel from the president's daughter are being sold at Stein Mart outlets for a fraction of their original cost.

The rebranding happened after the store had received negative feedback from shoppers- with one customer who reportedly spat on a blouse in front of a cashier before storming out of the store.

The story was first reported by Business of Fashion which tracked down the Adrienne Vittadini items and found they were exactly the same as those in Ivanka's line.