Populism: Why can't we use it?

[JHan]

30. never said messaging was not important.. it is simply overstated.

there are many factors in a loss and a win and "messaging" in this case is one of those reasons often overstated. It is the sort of thing pundits bang on about .. and I'll fess up here that my irritation in my comments to you aren't personal, I'm just tired of how pundits have messed up political discourse.

I'll give you examples:

Here's a challenge: Ed Gillespie had "Messaging" against Northam, he adopted Trump's rhetoric and went full batshit populist crazy and lost. Do you remember Northam's message off the top of your head? The Messaging Priests of Messageville mostly predicted a Gillespie win and were cautious Northam would win. I don't remember a single thing Northam said but he won.

What was the message Democrats used in 2006 to retake the house in a historic sweep? It was "together, we can do better"- judged to be the lamest slogan in the history of mankind. Yet, they took congress.

I'm not saying Messaging is not important, I'm saying it's given undue focus and attention when our Democracy is being killed in a million different ways by stealth.