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mike_c

(37,072 posts)
10. agreed, but the same is true of coupons....
Fri Aug 10, 2012, 08:02 PM
Aug 2012

Really, it's just an electronic version of coupon clipping-- the only thing that's fundamentally more sophisticated is that the coupon selection is individually tailored to the buying habits of each customer, so the discounts they offer me would likely differ from the discounts they might offer you.

As for customers paying more, the only mechanisms for that would be exactly the same as with printed coupons, i.e. they get you into the store. After that, restraint is up to the customer, LOL.

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