'We've never seen anything like this': GOP overwhelmed by Democratic cash

[vi5]

21. I agree....

...the problem is that unlike Republicans we don't use attack ads enough or when we do they are not nasty enough. I have seen some good ones but I've seen a lot of way too mild, soft focus ineffective ones. The one against Ted Cruz, laughing at his "tough as texas" line is a good one. This one for Dean Phillips is a great one.

https://observer.com/2018/09/bigfoot-big-pharma-dean-phillips-erik-paulsen-political-ad/

But too often it's the same old, deep voice narrator going "Senator so and so did this......(ominous music plays while unflattering photo fades on to the screen)....he also took money from (insert bad group name here)......why is he ignoring what his constituents want? who does he really answer to?......(more ominous music).....Senator so and so....bad for (insert state here).....bad for America."

After a while that just blends into the background and is just white noise. As with everything we do, we need more down and dirty and creative and less business as usual BS.

And don't even get me started on Hillary's ad buys. The weekend before the election I spent part of it at my parents house out in PA and part in my house in NJ and I saw easily 5 times more pro-Hillary or Anti-Trump ads running in the safe blue (and expensive), NY/NJ market than I did in
(less expensive) swing state PA. That's the other piece of this is not just the quality of the ads but the too often inexplicable strategy to some of the buys.

These things have to be good AND smart and far too often our strategies are neither.