They tell her that her customers have to be married, and she's supposed to try to sell to the wife when she calls to make the appointment. We've already got a set, so we helped her hone her pitch, and showed her how to cut the penny with the kitchen shears (which are totally worth it!), but,we can't afford to buy them. She's not a college student, and she's not living in a particularly well off area, so for her, the sales model really sucks. That "particular customer type" they tell her to sell to is hard for her to find; those she knows (other than us) are frankly rather rural and not very well off nor are they big into home cooking. She knows far more singles, unmarried couples, and gay couples that cook and might be able to afford to buy some of the smaller knife sets. If she is able to put out cards or flyers, or do the demos and make appointments at swap meets, she'd be able to sell even better, but they're really quite strict on how she sets up her bookings and sales.
That model may fly in a smaller middle class or well-off tight knit community where they all selling "Princess House", Avon or Tupperware to each other for pin money and everyone knows everyone else, but it doesn't really work in large cities where you need more of a "Fuller Brush" door to door model or a centralized wider net to catch customers such as swap meet, storefront corners(like the knife sharpeners or band candy sellers), or farmer's market selling. Most of the more successful "enough to regularly pay the utilities and gas money" level Tupperware and Avon sellers I know sell at the swap meets. Cutco should allow their vendors to do the same, because each market has a different selling dynamic. They'd certainly sell more knives.
Haele
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