Secret E-Scores Chart Consumers’ Buying Power

[salvorhardin]

2. That's sort of the point

The eScore determines your buying power so that if you can only afford a Honda, you get the Honda ad, and not the BMW ad. But think about how else this technology could be used. For instance, how about political ads tailored to your buying power?

eScore 900: Susceptible to fears of downward wealth redistribution. High potential donor value.

eScore 400: Susceptible to fears of job displacement by illegal immigrants. High likelihood of voting favorably if properly motivated.

Plus campaigns can get your party registration from the BoE, so that can be added into the mix. If you're a Dem, you get an ad undermining your confidence in Obama. If you're a Republican, you get an ad extolling the moral virtues of Romney's deficit reduction plan. The exact nature and "call to action" message of each ad dependent on your eScore.

And campaigns can decide how much money to spend in battleground states, thus further effectively nullifying the vote of anyone not in one of the anointed battleground states.