However, the star has specific emotional connotations, and failing to consider those can lead to issues.
For most people, however, a star is just a star, in whatever orientation. Most people don't look closely enough at a row of stars to form any emotional feeling, I think.
Some graphic designers fail to recognize the emotional significance of their designs, or are going for one thing and getting another. There have been marketing disasters that have occurred based on missing an emotional element in a design that ended up killing the product. For example, look at this failed Facebook Dove soap ad:
Although unintended, the unspoken racism in the ad killed the ad campaign. The emotional takeaway was "Dove makes you white, and that's way better." Or "Dove washes the brown dirt off." The designer of the ad thought it was clever, but it was an utter disaster. That was in 2017. Search Google for Dove racist, and you'll get tons of results, all leading to that disastrous ad.
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