Should we be worried about dynamic pricing in retail?

[Sherman A1]

12. Agreed

I was looking on the Wayfair site recently for a new desk/office chair and gosh I seem to be getting just about 6 emails per day from them with the latest and greatest Best Deal. I concluded when looking over their line that they were higher than I was willing to go and ended up buying from Office Depot using their coupon that comes in the mail which added up to a decent savings.

Amazon does the same thing with their AI coming up with all sorts of suggestions for me. Granted both my examples do not reference the adjustable pricing of the article, but I have no doubt that it is part of the mix.