Please stop assuming if you don't see the Democrats strategizing and whipping, it's not happening

[BlueWI]

156. That's a good question.

Who is relied on, structurally and professionally, for messaging by the House majority and the Speaker Pelosi? There is no standard answer to the question of messaging. It all depends on who you are trying to reach and on what timeline.

Does leadership coordinate its messages with members? Do various caucuses - CBC, Progressive Caucus - coordinate or at least discuss messaging? Who does the polling to help guide which segments of the public are most in need of contact and communication?

These are all basic moves, IMO. Especially the coordination of messages at least among leadership. Within the last few days in the wake of the Jimmy Fallon appearance, it still seems that Pelosi and Clyburn are in different places - which is natural, but it would be better to editorialize less and emphasize the known facts and related interpretations of the president's actions and character. The media tends to emphasize the horse race - who is for and against impeachment - and so the media and the skeptical/less informed observers have to be led towards closer consideration of the investigative findings and established facts.

So, I would say that first, come to a common awareness of the goal - impeachment or defeat of the president in 2020. In either case, make sure that the media and skeptical audiences repeatedly hear the arguments on which you will base impeachment. I don't think the message has to be dressed up too much differently in a media campaign, but you need to pick your phrasing and outlets (social media, talk shows, etc.) with care so as not to be seen as trivializing the issues involved.