General Discussion

ellenfl

(8,660 posts)

108. kick for later. eom

Reply to MineralMan (Original post)

Fri Aug 31, 2012, 02:02 PM

Aug 2012

Edit history

Please sign in to view edit histories.

Recommendations

0 members have recommended this reply (displayed in chronological order):

185 replies

= new reply since forum marked as read

Highlight:

Boomers Defy Car Makers' Marketing Strategies [View all] MineralMan Aug 2012 OP

This is really well written and informative MM. I would sugget sending this to AARP. They, and monmouth Aug 2012 #1

Thanks for the kind words! nt MineralMan Aug 2012 #10

Maybe the marketing to youth makes us boomers feel we are "getting over" the target. immoderate Aug 2012 #2

I don't think so, really. I wasn't even aware of their advertising MineralMan Aug 2012 #5

I will throw this theory out there.... phantom power Aug 2012 #3

That could be. But, there are marketing research companies everywhere MineralMan Aug 2012 #7

I think your last sentence may hold the answer. drm604 Aug 2012 #4

You could be right. I remember how well MineralMan Aug 2012 #6

I hope people don't think you're flamingdem Aug 2012 #8

Seems unlikely to me, somehow. MineralMan Aug 2012 #9

Perhaps marketing strategy is right: chknltl Aug 2012 #11

Love your advert suggestion. That would be great, though I think the music Lionessa Aug 2012 #15

Sure, but have a listen chknltl Aug 2012 #25

adding, imagin it as a SuperBowl Commercial done in two or three parts. chknltl Aug 2012 #32

I guess if Kia wants to be stupid, they could change to wooing boomers Lionessa Aug 2012 #12

Selling cars is the goal, I assume. MineralMan Aug 2012 #13

You, and I imagine many other boomers bought without registering their ads. Lionessa Aug 2012 #14

I didn't see the ads because I don't see the media in which they ran. MineralMan Aug 2012 #18

It all depends on whether that dealer's experience is typical. Gormy Cuss Aug 2012 #16

It appears to be the case everywhere. MineralMan Aug 2012 #19

There's a lot less fantasy in the ads. Archae Aug 2012 #17

That's true, depending on the target demographic. MineralMan Aug 2012 #20

This car is marketed with Dancing Hamsters. Not a peep about safety. Probably not a particularly Romulox Aug 2012 #42

Actually, you'd be incorrect. MineralMan Aug 2012 #58

The commercial features dancing hamsters. Not safety. Pretend otherwise, but we've all seen it. Romulox Aug 2012 #59

you said the car was probably not particularly safe, & the op said it was top-rated for safety in HiPointDem Aug 2012 #119

Um, nonsense. I said it was not "particularly safe", and it's not. It's AVERAGE, as the link shows Romulox Aug 2012 #120

ha ha. nice edit from "exceptionally". it's best in its class. HiPointDem Aug 2012 #125

I said "exceptionally" in another post, Columbo. Anyhow, what about you being a UAW defender? Romulox Aug 2012 #126

Post removed Post removed Aug 2012 #133

Lying about what, HiPointDem? That I said "exceptionally" in another post? It's in this thread. Romulox Aug 2012 #137

For me, the Kia barely edged out a Ford Focus Warpy Sep 2012 #178

This is factually incorrect. US News ranks the Fit as much better quality. Maybe you have some Romulox Aug 2012 #130

Indeed it WAS you. Remember when you claimed you stuck up for unionized autoworkers? Forget? Romulox Aug 2012 #124

and i repeat: in what sense is noting the *facts* about auto safety ratings a failure to 'stick up HiPointDem Aug 2012 #127

What facts? US news rates the reliability as "average". nt Romulox Aug 2012 #129

Post removed Post removed Aug 2012 #131

The link is in this thread. You yourself just referred to (albeit, you misinterpreted it.) Romulox Aug 2012 #135

You mangled "the facts" in defense of outsourcing. Then you threw up your hands when proven wrong. Romulox Aug 2012 #136

weasel. goodbye. HiPointDem Aug 2012 #138

You have been EXPOSED. Too bad it's hard to keep track of all the masks (some of us!) wear. Romulox Aug 2012 #141

Here are some ownership figures from a Kia Soul owners' forum: MineralMan Aug 2012 #21

"boomers are buying 60+% of all new cars being sold." milwaukeelib33 Aug 2012 #22

I notice that too but thought for a different reason, insurance is cheap.. snooper2 Aug 2012 #23

That's definitely true. Everything's cheaper if you have MineralMan Aug 2012 #24

Auto companies always market to first time buyers market randr Aug 2012 #26

I wonder if that is even true any longer. MineralMan Aug 2012 #28

The same things led me to a Kia Rio 6 years ago Warpy Aug 2012 #27

Smart Cars are very rare in Minnesota. MineralMan Aug 2012 #29

Smart cars are rear engine and rear wheel drive.. Fumesucker Aug 2012 #63

That makes sense. MineralMan Aug 2012 #89

Well, to hell with that Warpy Aug 2012 #132

I know what you mean - LibertyLover Aug 2012 #30

No mention in the OP about performance and handling. meaculpa2011 Aug 2012 #34

With a 1.6 liter engine, I don't expect MineralMan Aug 2012 #35

Your car is an *automatic*. It doesn't "hit the redline", unless it malfunctioning. Badly. nt Romulox Aug 2012 #45

Nope. 6-speed manual. Just as I said in the post above. MineralMan Aug 2012 #49

My mistake. You seemed so scattered on the other facts of the purchase... nt Romulox Aug 2012 #50

Reading is FUNdamental. nt MineralMan Aug 2012 #51

So is supporting American Workers. Wonder why that's so tough for you? And you're PROUD of it! nt Romulox Aug 2012 #54

THERE IT IS! A HERETIC I AM Aug 2012 #85

Which is why people should listen only to American music, and forgo that foreign stuff. LanternWaste Aug 2012 #151

That's called a "strawman argument", since only you have made such an argument. nt Romulox Aug 2012 #153

Buy American, my friend. Buy American. LanternWaste Aug 2012 #156

A back-handed admission. LanternWaste Aug 2012 #149

And what do you call what YOU are doing? Piling on into somebody else's argument? There MUST Romulox Aug 2012 #154

Bemused Observer. LanternWaste Aug 2012 #157

I think we can both agree on the "bemused" part. It still doesn't explain your motivation for Romulox Aug 2012 #158

1992 NFC Championship game-- only score I'm aware of. LanternWaste Aug 2012 #159

Marketers have traditionally ignored boomers in almost all shopping categories brooklynite Aug 2012 #31

That was true of my parent's generation. MineralMan Aug 2012 #37

I want my '66 Bug back! We are Devo Sep 2012 #183

We boomers are "done" being courted by advertising Freddie Sep 2012 #181

The car companies believe boomers have money.. MicaelS Aug 2012 #33

Yah, well, the economy put an end to that nonsense for a helluva lot of MineralMan Aug 2012 #36

I quit working on cars too. MicaelS Aug 2012 #38

Buncha old geezers. That's what we are. MineralMan Aug 2012 #40

I thought it was an "emergency!" and you simply didn't have time to try US made cars. Story change! Romulox Aug 2012 #41

It was. I bought it a day after deciding to. My Volvo was still dead MineralMan Aug 2012 #46

Was the Volvo *also* an emergency purchase? Why not just admit your history of not supporting US Romulox Aug 2012 #48

The other car in my driveway was a 1999 GMC Jimmy. MineralMan Aug 2012 #53

I wouldn't have a clue what you drive, except for your numerous vanity posts on the subject. Romulox Aug 2012 #56

You needn't read them, if they don't appeal to you. MineralMan Aug 2012 #60

I am doing exactly what I chose: namely, to challenge your ANTI LABOR attitudes. Romulox Aug 2012 #61

It is disappointing milwaukeelib33 Aug 2012 #65

Awesome post. Small correction though, Ford Focus is UAW made in Wayne, Michigan. Romulox Aug 2012 #67

I stand corrected milwaukeelib33 Aug 2012 #69

You may be thinking of the Fusion, which is made in Hermisillo, Mexico. Focus has been made in USA Romulox Aug 2012 #73

The new Focus is one sharp looking vehicle milwaukeelib33 Aug 2012 #76

No one on the east coast cares what cars look like any more FarCenter Aug 2012 #77

Sorry to hear that milwaukeelib33 Aug 2012 #87

Unsurprising poster is unsurprising. nt Union Scribe Aug 2012 #93

Embarrassed KIA owner spotted! Sorry, but people DO judge you for driving it. nt Romulox Aug 2012 #95

Is there a union made equivalent to the Scion xB, Nissan Cube, and Kia Soul? FarCenter Aug 2012 #70

Um, yes. They are all economy cars. nt Romulox Aug 2012 #71

This message was self-deleted by its author FarCenter Aug 2012 #74

Care to list one by name that you think is comparable? NickB79 Aug 2012 #82

I'm a boomer with a Scion xB TexasBushwhacker Aug 2012 #84

Sure, I will... milwaukeelib33 Aug 2012 #86

Of what you listed, I'd only agree with the Ford Transit as comparable NickB79 Aug 2012 #97

Get a used Aztek bongbong Sep 2012 #185

About a week after I replaced... meaculpa2011 Aug 2012 #43

Car makers make little money on cars like the Soul. The idea is to hook someone on a brand while Romulox Aug 2012 #39

Dealers make the money on them over time MineralMan Aug 2012 #44

I thought the whole point of buying a less reliable car was the extended warranty? nt Romulox Aug 2012 #47

What less reliable car? As near as I can tell, Kias have been very MineralMan Aug 2012 #55

Um, no. Kias are not exceptionally reliable. Did you even DO any research? Romulox Aug 2012 #57

Your own link ranks it #9 out of 41 models of affordable small cars NickB79 Aug 2012 #79

So have they sorted our the problems with the Focus' Powershift transmission? FarCenter Aug 2012 #81

US News feels the Focus is a far better car than the KIA SOUL. I know it's hard to swallow. nt Romulox Aug 2012 #91

You must've missed the two USA made Chevies above the KIA, too. Odd. nt Romulox Aug 2012 #90

No, I didn't. You missed where I said "reliability-wise" in my previous post NickB79 Aug 2012 #96

Nonsense. YOU claimed the car ranked 9 out of 41. The Chevrolet Cruze is 6 on that list, and Sonic Romulox Aug 2012 #100

Again, you do realize the different criteria listed on YOUR OWN LINK, right? NickB79 Aug 2012 #109

I understand perfectly. YOU misspoke when you mentioned "9 out of 41", and now want to move Romulox Aug 2012 #110

Nothing was misspoken NickB79 Aug 2012 #117

Then it was a purposeful attempt to compare apples to oranges. Several US cars ranked higher Romulox Aug 2012 #142

Here's your confusion: the "9 out of 41" was not for "overall quality". It was an overall ranking, Romulox Aug 2012 #144

I used the GM Credit Card for my last three purchases exboyfil Aug 2012 #64

BTW, does anyone *really* think another thread about this is necessary? You don't support US workers Romulox Aug 2012 #52

Just trying to rub some noses in it pintobean Aug 2012 #163

Gen Y, meanwhile, is notoriously disinterested in cars. LeftyMom Aug 2012 #62

I can't remember.. sendero Aug 2012 #66

The "car culture" is dead FarCenter Aug 2012 #68

Your personal experiences and opinions are just that. Ikonoklast Aug 2012 #128

Are boomers as likely to be swayed by marketing? LiberalAndProud Aug 2012 #72

Bought a Kia three years ago and I love it... WCGreen Aug 2012 #75

Some years back the PT Cruiser was the go to car for the Seniors.... Tikki Aug 2012 #78

I'm in my 40's and have PT with almost a 100k on it and still no problems. Lex Aug 2012 #80

Same with us when we bought a 2006 Honda Element. kaiden Aug 2012 #83

The Honda Element isn't capable of off-roading. It's merely designed to LOOK like a Jeep. nt Romulox Aug 2012 #94

I'm a boomer who hasn't bought a car in nearly 20 years IDemo Aug 2012 #88

I think this thread backfired. The OP wanted to be told how "hip" he is for hating US workers. nt Romulox Aug 2012 #92

American-Made Cars I Have Owned MineralMan Aug 2012 #98

Rightwing websites in which you've amassed several thousand posts? nt Romulox Aug 2012 #102

Imported Cars I Have Owned MineralMan Aug 2012 #99

Unnecessary biographical information you have shared? Romulox Aug 2012 #101

Nope. 60% of the cars I've owned were American cars. MineralMan Aug 2012 #104

Not a man of your word, are you? " Bye, now. I won't be replying further to you in this thread." Romulox Aug 2012 #106

Anyhow, who are you trying to impress? What are you trying to prove? American workers are hurting Romulox Aug 2012 #107

100% of the cars I've owned were American cars pintobean Aug 2012 #165

Excuse my ignorance, but what's a "millennial"? Courtesy Flush Aug 2012 #103

I think it refers to people who came of age around the MineralMan Aug 2012 #105

kick for later. eom ellenfl Aug 2012 #108

The Kia and others DonCoquixote Aug 2012 #111

The Cruze starts at $3000 more, the Fiesta is made in Mexico, MineralMan Aug 2012 #112

are Kia Souls the cars with the LMFAO hamster commercials? BOG PERSON Aug 2012 #113

They are. I hadn't seen the ads until after I bought mine. MineralMan Aug 2012 #115

The conventional wisdom in marketing is that you appeal to 18-34-year-olds Lydia Leftcoast Aug 2012 #114

My wife buys a lot of clothing from Lands End. MineralMan Aug 2012 #118

Lands End is part of Sears/Kmart run by Eddie Lampert FarCenter Aug 2012 #162

There is an old saying that you can sell an old man a young man's car but you can't... JVS Aug 2012 #116

That makes sense. MineralMan Aug 2012 #122

Definitely marketed to younger crowd I guess, Jack Sprat Aug 2012 #121

That wasn't available when I needed a car, so I haven't looked at it. MineralMan Aug 2012 #123

Is it comfortable for you as a tall guy? Jack Sprat Aug 2012 #139

It is. The driver's position is excellent, and the steering wheel is MineralMan Aug 2012 #146

Good review. Jack Sprat Aug 2012 #150

One thing I missed. MineralMan Aug 2012 #160

they think you want to buy a Camry the size of a 1990's Oldsmobile CreekDog Aug 2012 #134

So it seems. I didn't realize that the MineralMan Aug 2012 #140

Good sales pitch. ret5hd Aug 2012 #143

Nice. It's a consumer review of a car I bought. MineralMan Aug 2012 #147

Interesting post since I'm 63 and have been noticing those Kia Souls. Vinca Aug 2012 #145

If you're in the market, a test drive will tell you if you MineralMan Aug 2012 #148

I'm thinking about it. The old Rav still runs well and is paid for. Vinca Aug 2012 #152

It's getting the advertised 27 mpg in city driving. MineralMan Aug 2012 #155

Does it have AWD? That's on my wish list because I live on a dirt road in snow country. Vinca Aug 2012 #161

Nope. It's just a front wheel drive car. MineralMan Sep 2012 #168

Probably out of mine, too. FWD works pretty well in snow though. Vinca Sep 2012 #169

We'll see in a couple of months, I guess. MineralMan Sep 2012 #170

They are using reverse physiology pretending to go for 25+ when- CK_John Aug 2012 #164

reverse physiology sounds gruesome BOG PERSON Aug 2012 #166

I guess we can look forward to one of these threads Union Scribe Sep 2012 #167

Threads about automakers advertising decisions? MineralMan Sep 2012 #171

I just got rid of my beautiful, fast American Tbird mitchtv Sep 2012 #172

The new Fiat 500 has a nice retro look that reminds me MineralMan Sep 2012 #173

It sure is easy to get in and out of mitchtv Sep 2012 #174

I liked the interior, too. It just didn't have enough cargo space MineralMan Sep 2012 #175

Funny thing about noticing the car you just purchased. liberal N proud Sep 2012 #176

Interesting. I know what you're saying. MineralMan Sep 2012 #177

I loathe commercials liberal_at_heart Sep 2012 #179

I pay little attention to commercials. I have the internet. MineralMan Sep 2012 #180

They are not marketing these cars to you because it would kill their appeal to a younger demographic aikoaiko Sep 2012 #182

Bought a new Mazda3 this year... We are Devo Sep 2012 #184