To all those fawning over the Christianity Today article

[herding cats]

67. He's damaging their brand.

That's how I read this editorial and it's still what I'm seeing as true.

It's not that they have a true belief and are speaking out, it's that others out there are starting to link them (their evangelical faith) to Trump and his toxicity. It exposes them as hypocrites, charlatans and hucksters. Some are rightly concerned.

It's not a pretty look and some are seeking to distance their public face from Trump and his extremely unchristian rhetoric and actions from their political brand. And, yes, their brand is a political one. They know it is and they're worried of the ramifications Trump might well bring down on then in the future. They're trying to develop distance while they still can.

I'm less than apathetic to their plight, but if it helps us with saving democracy, fine.

Enemy of my enemy, and all that. I welcome them dividing amongst themselves, personally. I'll be more than willing to use Trump against them (Evangelicals) down the road all the same.