General Discussion
In reply to the discussion: Pharmaceutical advertising should be taken off the air [View all]maggiesfarmer
(297 posts)and honestly a little surprised i'm not seeing like comments.
Caveat Emptor: I haven't researched this, this is off the top of my head thoughts.
we have gov't bodies in place to regulate pharm advertising, development and distribution. the ad regs involve requiring disclaimers as mentioned above. i'm not saying that current reg's are perfect, but I'm willing to suggest that through tweaking the system we might be able to resolve some of the bigger issues.
If a bio-chemical engineer creates a start up company and puts her life and career into researching and finding a new drug to treat XYZ, I would have no problem with them advertising that drug against what's currently on the market. advertising directly to the end market and getting them to make requests of doctors is a valid strategy against the routine the doctors have in prescribing the current market leader.
everyone hates big pharm, but I can't come up with a reason why the same rights shouldn't extend to them.
I am willing to listen, however.