Psychiatrist: Trump Supporters think like 5 year olds

[VOX]

27. Per Rick Wilson: "Heart, guts and being great on TV beat brains and policy over and over again."

I know, I know— he’s a Republican! But he’s also one of the savviest political animals out there today. And he wants to see Trump beaten as soundly as any Democrat does.

This article is six months old (a lifetime in the Trump era), but much of what Wilson says is truth couched in some (very) hard lessons. They may seem glib and shallow, but sad to say, the American electorate isn’t what it used to be.

https://www.google.com/amp/s/amp.usatoday.com/amp/2209609001
Policy papers are a delusion, Democrats. This is a Trump referendum and you're blowing it. Tough love for my Democratic friends: All their 2020 nominee needs is a short, pithy slogan and the ability to cure the infection Trump has given us.
USA Today
RICK WILSON
September 5, 2019
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The referendum on Trump will be based on his actions, his affect, his character, his corruption, and how he is reshaping this nation into a statist personality cult and away from our best values. It’s not like he doesn’t give Democrats something to work with.

To win, your candidate needs to be the most effective counterforce to Trump, a remedy for the disease with which he has infected our body politic. That’s it. Heart, guts and being great on TV beat brains and policy over and over again. Every aspect of the Democratic campaign's communications effort from grassroots door-knockers to earned and social media to paid advertising must be focused on creating this referendum.

Next, if you’re not focused on the Electoral College and only the Electoral College, resign yourself to a decade of Trumps in the White House. Two big realities obtain: The first is that in 35 states, the election is already over. The Pacific Coast states are blue, and that’s not changing. Ditto New York, Massachusetts & company on the East Coast.

Electoral College is the ballgame
No, Democrats aren’t going to win Texas and Alabama and Oklahoma. There are roughly — and the number will vary based on the economy, Trump’s trade war lunacy and other drivers — 15 states in play in either direction. If your campaign isn’t building its operations in Florida (the big prize with 29 electoral votes), Michigan, Pennsylvania, Arizona, Ohio, Wisconsin, North Carolina and the handful of other swing states, you’re wasting time and resources.
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