The Lincoln Project absolutely crushes another one out of the park.

[Raven123]

68. Viewed the ad twice. I think it's meant to make people think

People sacrificing in various degrees in a crisis, versus people who violate even the minimal standards of social distancing, some wielding signs that seem irrelevant to the issue at hand. I don’t think the ad believes it possible to persuade any of those public protestors - if thousands of deaths cannot, a simple ad has no hope. I do think that as the demands for social distancing drag on, it becomes easy to become numb to the tragedy. Let’s face it, the capacity to normalize and minimize tragedy is unlimited.

Unquestionably, the ad goes after Trump for his selfishness. More importantly, I think the ad asks those who are growing weary to step back, remember what is at stake, and think before you act.