Jimmy Kimmel Proves: Apple’s Magic Is In The Brainwash

[jp11]

61. The idea here is that there are people who ignore facts like you've stated

and praise something because it is an Apple product even when it is the exact same thing they've been using.

Yes prior experience would lend a person to give credit or have some loyalty to a brand/product line but if that loyalty isn't backed up and maintained all you are doing is giving up your reason and will to something based on previous good feelings or your own expectations.

So 'Or maybe they have a good product' doesn't answer why people saw the iphone4 which some owned & had in their hands already that they were told was the iphone5 and decided it was faster, and lighter than the exact one they had.