General Discussion
In reply to the discussion: Jake Tapper on Twitter: "Trump and his team are launching an unprecedented smear campaign" [View all]certainot
(9,090 posts)groundwork repetition. the majority of the social media trollling for eg piggybacked talk radio. fox too. the web sites like breitbart, drudge etc may feed propaganda and reinforce it but they can't do that ubiquitous buzz. and they all have competition in their own mediums. fox too.
and TV can't lie and do racism like radio. people notice. and it can't be locally coordinated with that content, like is possible when the state gop think tanks go after particular local dems or want to distort an issue.
i think talk radio is the only unique advantage they have AND it is extremely vulnerable now. there's a perfect storm headed it's way and a progressive org or a bunch of activists could force the ad industry to break up the monopoly. advertiser support is very soft but those stations are loud and reach big audiences. they're just counting ears..
1- limbaugh is probably dying. he's had a lot of time off and unless he gets a miraculous recovery from stage 4 lung cancer very soon, and he's the lasst guy due a 'miracle', the ad industry is going to have to think about those 600 major stations that depend on him to anchor 10-15 hrs of fascist bullshit every day. it was all built around him and many have been losing money. all those stations just spent 3 months yelling hoax in a covid theater. if there was a real FCC there'd be a good case for losing their licenses.
2- artificial intelligence makes it really easy and cheap ($5/hr at sonix.ai) to transcribe recordings of shows and list and get contact info for advertisers - with little listening. the ad industry wouldn't want more than a taste of that before they had to stop bundling and shuffling advertisers onto those stations and had to ask their clients if they REALLY want to support COVID denial, global warming denial, racism, trump. the ad industry needs to know a sandra fluke type action, now maybe in defense of the obamas, would be amped up exponentially.
3- a guy like michael moore could walk onto mich state uni and ask them why they support 11 llimbaugh stations with their sports and can't they find apolitical stations that don't support lead in water, attack black athletes for kneeling, want to defund public ed, etc. then the other 87 uni communities might start similar conversations. advertisers would head for the hills.