Conagra Brands reviewing Mrs. Butterworth's brand after Aunt Jemima, Uncle Ben's announcements [View all]
Add another venerable brand to the list of companies under review.
After decisions by Aunt Jemima and Uncle Ben’s to overhaul their imaging in the wake of renewed calls for racial equality, Conagra Brands announced Wednesday it has “begun a complete brand and packaging review on Mrs. Butterworth's.”
Though there have been debates over Mrs. Butterworth’s race, some have associated the shape of the brand’s syrup bottles with the offensive "Mammy" racial caricature of stereotype for Black women.
“The Mrs. Butterworth's brand, including its syrup packaging, is intended to evoke the images of a loving grandmother,” Conagra Brands said in a statement Wednesday. “We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.”
https://www.msn.com/en-us/foodanddrink/foodnews/conagra-brands-reviewing-mrs-butterworths-brand-after-aunt-jemima-uncle-bens-announcements/ar-BB15D1pF?ocid=DELLDHP
Guess I've never considered what the race of Mrs. Butterworth might be. It was always just a syrup bottle to me.
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