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Poiitico: How Biden destroyed Trump's TV ad 'death star' [View all]
https://www.politico.com/news/2020/10/18/biden-trump-television-advertisements-430011“What Biden’s campaign is doing is pretty unique,” said John Link, vice president of Advertising Analytics, which provided the data for this story.
“They have been able to run a fully funded campaign in a broad array of swing states, while also expanding to national buys allowing them to expand their reach without sacrificing attention to key states and potentially saving money,” Link said.
Of the $421 million Biden has spent and reserved on TV, a higher portion than usual for campaigns — 15 percent — is on nationwide cable and broadcast TV programs seen by the nation’s 208 local markets, whether they’re in a swing state like Arizona, a blue state like Massachusetts or a red state like Idaho.
Biden’s national buys are seen as a key ingredient in making former swing states like Ohio and Iowa look like battlegrounds again. The campaign is advertising heavily on shows such as Wheel of Fortune and Jeopardy, which are popular among seniors, and older people especially are watching more TV during the pandemic.
“They have been able to run a fully funded campaign in a broad array of swing states, while also expanding to national buys allowing them to expand their reach without sacrificing attention to key states and potentially saving money,” Link said.
Of the $421 million Biden has spent and reserved on TV, a higher portion than usual for campaigns — 15 percent — is on nationwide cable and broadcast TV programs seen by the nation’s 208 local markets, whether they’re in a swing state like Arizona, a blue state like Massachusetts or a red state like Idaho.
Biden’s national buys are seen as a key ingredient in making former swing states like Ohio and Iowa look like battlegrounds again. The campaign is advertising heavily on shows such as Wheel of Fortune and Jeopardy, which are popular among seniors, and older people especially are watching more TV during the pandemic.
Much more at the link,
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