...unless it is through an existential crisis (cancer diagnosis, surviving a near death experience, etc.)
It is rooted in the nature of being and perception. There is a "matrix" but we create it every second.
We all do it every waking moment. It is impossible to see "reality" unless you shut up and listen.
It took me most of my life to understand this, and I still grapple with it every day.
We must influence people who haven't yet made up their minds. That is why this election was hopeful. Young people turned out in droves for the things we believe in.
Don't get me started on Facebook. I am so glad I am one of the 3 people that never joined. I saw this for what it is a long time ago...a weaponized propaganda platform that leads to tribal warfare. (It helps to have had over 30 years in the IT industry.)
I am sorry to hear that it is dividing your family. My sister is going through much the same experience with some of our relatives.
It is hard to argue with people who have their own set of "facts".
Go out and take a walk. Breathe. It is a beautiful crisp Autumn day in Northern California.
We are all fortunate to be alive in this moment. Be thankful. 
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