The right wing has succumbed to a cult

[Shermann]

2. Alternative facts are a useful thing

If you rely on the real facts, you can simply choose from any mainstream sources including published, peer-reviewed papers to build your worldview.

Alternative facts, on the other hand, lead to a culture of guruism. Since reality can be so overwhelming, gurus make order out of the disorder and paint simplified but distorted portraits of reality. Think Bob Ross but with a corporate haircut (no afro). Only a talented few have this artistic ability, and their paintings are Xeroxed and disseminated among the masses.