Good always loses....

[napoleon_in_rags]

12. It may be good often loses, but evil never wins.

Good things are those which you do unto others wishing to have done unto you. Evil are those things done unto others which you wouldn't want done unto you.

Therefore good can lose - but evil can never win, because the Tao of nature is that the winner propagates, the winner shapes the world in his own image. So the consequence of acting like an asshole to win will be finding yourself surrounded by all the assholes replicating your successful strategy, the hell from propagating evil is living in a world where evil propagates, and is therefore inevitably done unto you. Its very simple really.

In fact the defining trait of good is that it alone CAN win, it can eventually lead you to being in the sort of world you'd want to live in, a world where goodness has propagated and filled the world, and the world remade in your image is a pleasure to experience.