Fees surge as banks hunt for revenue

[Purveyor]

6. Survey Offers More Proof Credit Unions Beat Banks

By Michelle A. Samaad

January 5, 2012
12

Be it rates, fees or the emotional aspects of their relationships, a new survey of credit union members and bank customers showed that credit unions once again came out on top.

That’s according to the 2011 Northeast U.S. Bank & Credit Union Customer Experience Survey released Thursday by Prime Performance, which advises banks on improving the client experience.

Credit unions were the overall customer experience leader with a Prime Experience Index of 79%, which was ahead of the overall bank average of 59%, the data showed.

The Prime Experience Index is a single metric showing how banks and credit unions are performing on delivering a superior customer experience and is comprised of four measures: satisfaction with service, likely to recommend, likely to come to the bank first for additional products or services (repurchase intent) and how effective that bank is at meeting financial needs.

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http://www.cutimes.com/2012/01/05/survey-offers-more-proof-cus-beat-banks