Stripped of Twitter, Trump Faces a New Challenge: How to Get Attention [View all]

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His public persona was a product of television for decades.

Through “The Apprentice,” he built a fantasy version of himself as a tough-minded chief executive of a global business empire and a self-made billionaire. His wrestling match-style rallies helped him dominate television during the 2016 presidential campaign. Ever attuned to how he was playing and the power of ratings, he personally chose which anchors he wanted to interview him, and persuaded hosts to allow him to simply phone into their Sunday shows.

But as his campaign played out and his presidency began, Donald J. Trump, the master of the small screen, evolved gradually into a different character, @realdonaldtrump, whose itchy Twitter finger became many things at once: an agenda-setter for the day’s coverage, a weapon against his rivals, a way of firing aides and Cabinet secretaries, a grenade he could throw at Republican lawmakers who had crossed him and reporters whose coverage he hated, a window into his psyche, and most of all, an unfiltered pipeline to his supporters.

Now, his Twitter account yanked away from him permanently, Trump faces the challenge, for both his remaining days in the White House and in a post-presidency, of how to thrust himself into the conversation on his own terms.

https://news.yahoo.com/stripped-twitter-trump-faces-challenge-131602806.html