Yo, brother Carville? Ain't no such thing as "too woke."

[peggysue2]

99. This, exactly

Carville may be blunt but Jamie Harrison has also spoken to the need to improve our messaging and branding.

We cannot assume all Americans know who and what the Democratic Party stands for. That's a genuine problem when you want, when you absolutely must win elections to move the country forward. It matters little how morally right the words Woke or Defund the Police or any other slogan may be if it loses buckets of votes. This is about political effectiveness, messages that work and counter Republican propaganda.

The Biden Administration has a very progressive agenda which will shrivel and die without an expansion of our majority in the House and Senate. That's the reality of 2022 and 2024. Winning is what matters to get the results we want. Though it may be distasteful, the Dems need to be as pointed, ruthless and effective as the Republicans are with their messaging. That means words that work politically with the electorate, attract, inspire, turn the opposition upside down.

Republicans have honed their messaging skills to a pointed spear. We need to stop acting like we don't know this already.