Democrats need to do more...

[Caliman73]

22. Positive and negative ads.

Positive adds are geared toward engaging OUR side, and any fence sitters to spur them to participate.

Negative ads are geared to depressing THEIR side, to sit it out.

The positive adds seemed to have worked to an extent as we got 81 million people to vote.

Their side is always aroused. Always being spurred on by fear, so targeting them with negative adds to keep them home is a hard sell. It did seem to work in Georgia.

I agree that Democrats need to use more forceful language in discussing what the GOP is doing. Sometimes Decorum gets in the way of things. However, there is a lot of research that shows that constantly talking negatively about your adversaries, can have a depressive effect on your own people.

We are built a little differently than our conservative brethren. They tend to gravitate toward authority and react out of fear and anger. Liberals like to be inspired with ideas. We need to take that into account with our messaging.