In 2019 memo, GOP pollster Frank Luntz warned of "deep and growing anger" at the rich

[dalton99a]

1. "Conservatives should stop using the word "capitalism" and start saying "economic freedom""

Luntz advised a switch in semantics and branding: Conservatives should stop using the word "capitalism" and start saying "economic freedom," argue that hard work and good ideas are what create massive wealth, rather than political, legal and economic advantages, and change the education system — presumably to promote pro-capitalist ideology.

Family Enterprise USA and the lobbying group Policy and Tax Group (PATG) had commissioned Luntz's survey, in an effort to understand the "animus" toward the wealthy and "combat the often wrong perceptions and attitudes surrounding the wealthy."

"The War on the Successful" was paid for by PATG members and distributed by lobbyist Pat Soldano, who ran both organizations. Luntz has worked with PATG for decades and is widely credited for coining the term "death tax" for the right-wing anti-taxation group, which boasts: "Consider our record: We changed the 'estate tax' to the 'death tax' and that changed the course of legislative history."

Luntz has never registered as a lobbyist, but on March 14, 2018, Sodano told PATG members that Luntz was "continuing to help us with our messaging — including as relates to the 'family business exemption' — and will, along with Squire Patton Boggs and McGuire Woods Consulting, continue to support our advocacy efforts this year." Luntz then held a series of meetings in May and June of 2018 with then-Treasury Secretary Steve Mnuchin, who shaped fiscal policy under the Trump administration. In a December 2018 blog post for PATG, Luntz warned, "The Left has been motivated and activated, and as a result, the War on the Wealthy is alive and gaining strength."

Fuck this GOP whore