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ZenLefty

(20,924 posts)
13. I've read a few of those naming rights purchase agreements
Reply to RC (Reply #9)
Wed Jan 11, 2012, 06:52 PM
Jan 2012

I'm acutely aware what rights are purchased and what comes with the naming rights. In general, the goal is advertising. Corporate logos, signs, how the stadium is referred to when it is mentioned in print or in broadcasts. What color they may paint the walls. What kind of design they can put into the carpet. What kind of artwork gets placed in and around the stadium. So yes, they may have some say in how the place is run. Never came across anything about kickbacks, though.

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