'The magic's too expensive': Disney is 'pricing out loyal customers' by targeting more affluent fami [View all]

'The magic's too expensive': Disney is 'pricing out loyal customers' by targeting more affluent families with $800 hotel rooms and $100 sandwiches despite having no fireworks or parades since COVID

A Disney vacation will now set a family of four back more than $6,000
The average annual income in America now stands at $68,703 - or $5,725 each month - meaning a visit to the 'happiest place on earth' is out of reach for many
The hefty price tag comes despite pandemic-related restrictions squeezing some of the magic out of the experience
Firework displays, shows and the iconic character parades have gone
Instead of slashing the prices to make up for the disappointment, costs have continued to climb
Since it reopened in April, Disneyland has focused on premium add-ons like an extra charge on the new Spider-Man ride to ensure a higher score
It is also now offering a $100 supersized sandwich at its new Avengers Campus
The cheapest hotel room in Disneyland in July is $463, with some costing $800

https://www.dailymail.co.uk/news/article-9705991/How-greedy-Disneyland-pricing-loyal-customers-targets-affluent-families.html