Joe quietly just struck the biggest blow to the gun industry in a generation

[NJCher]

28. it's a proven formula

First, I'm sorry you lost two friends.

Keep making it harder and more expensive.

It worked with cigarettes. Every time the price was raised, more and more people dropped the habit.

When I worked in corporate marketing, every time we took a price raise, we lost customers. At the very least, sales dropped.

Interestingly enough, the most price sensitive area was Wall Street.