Carville, Greenberg Say Obama Economy Message Is Working [View all]

[RandySF]

Democracy Corps conducted web surveys this week to test the effectiveness of two Obama ads. One compared an Obama campaign ad featuring actor Morgan Freeman talking about the president's economic achievements with an ad from GOP presidential nominee Mitt Romney. The other compared an ad on Obama's plans for the future with an ad on Romney's plans.

Carville and Greenberg found both Obama ads were viewed more favorably than Romney's by those who took the survey. The ad featuring Freeman -- which was of particular concern to the advisers because of its message on gains in the economy -- also tested well, as they wrote, "allaying fears that the campaign had made a premature turn to underscore economic gains on the economy that have emerged in the last month."

Still, they wrote that neither strategy on talking about the economy seemed to work equally across the board. Swing voters, seniors and white non-college-educated voters responded well to the ad on the progress made by Obama, while minorities and self-identified Democrats were more drawn to the ad on his plans for the future.

Carville and Greenberg spoke in May 2010 about the political challenges of dealing with the economy, advising the White House to focus on fiscal responsibility and job growth.


http://www.huffingtonpost.com/2012/10/19/james-carville-stanley-greenberg-obama-economy_n_1990403.html