Biden's approval ratings continue to plunge amid crisis over inflation

[Drunken Irishman]

36. You can't.

This isn't a messaging issue. It either gets corrected or we sink with it. Those are the only two options. Americans aren't going to care who is to blame - they want something to be done to fix the issue. If it isn't done, they'll happily throw out the party in power. When you're dealing with voters, logic doesn't work. Voters never vote on logic. They almost always vote on emotion. It's a big reason we got Trump in the first place and it's a big reason he lost last year because Americans tired of his leadership - it's also a big reason, despite a pretty strong economy, Democrats took back the House in 2018.

There is no messaging that will make inflation just go away or gas prices decline. If that doesn't happen, it doesn't matter what we say or how much we push the blame to the last guy, or blame the pandemic, it will kill the party. The only way to resolve this is to have lower gas prices. Even just lower gas prices right now would likely boost his approval by 10 points.

But he really isn't in control of that, unfortunately. The problem is, Americans don't care if the president is in control of it or not - they'll still always blame the sitting president when things are not going well ... regardless if he was the reason behind it or not.