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Showing Original Post only (View all)Plant-based meat sales do a face-plant [View all]
https://thetakeout.com/plant-based-meat-sales-are-starting-to-drop-1848131060
Weve been keeping track of plant-based meat alternatives for a while now. This year, vegan chicken offerings have sprung up big time, and overall, the momentum has felt strong. But now, the Financial Times reports that sales of plant-based meat are starting to fall. This might come as a surprise given the wild amount of choices at grocery stores these days, but it turns out that variety might actually be part of the problem.
A data group called SPINS found that in the four weeks prior to October 3, sales of vegan meat substitutes dropped 1.8% as compared to 2020. There are several likely reasons for this (its been a complicated year, everyone). Not only have dining restrictions lifted in many areas, meaning a dip in grocery sales, but supply chain issues have also caused some store shelves to go empty for periods of time.
Maple Leaf Foods, a Canadian company that owns a plant-based protein brand called Green Leaf, along with Beyond Meat, logged weak sales over the past few weeks too. Maple Leaf CEO Michael McCain told analysts earlier this month, In the past six months, unexpectedly, there has been a rapid deceleration in the category growth rates of plant-based protein.
Beyond Meat CEO Ethan Brown thinks the weak sales are due to people being uninterested in healthier options (which certainly seems possible), along with people making fewer trips to the grocery store overall. Innovation doesnt seem like its slowing down in the market, however. Some companies are taking a foray into 3D-printed whole cuts of vegan meat, and vegan fish seems like its still coming up in the world, too.
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the food industry - as a cheap alternative to actually making processed stuff taste good on its own
CousinIT
Dec 2021
#13
Even the finest local artisan organic free range shade grown food needs salt.
sir pball
Dec 2021
#15
The ridiculous amount of processing in some meat substiitutes is a real problem.
cinematicdiversions
Dec 2021
#6
They need to get away from identifying with meat. If processesing is generally bad ...
marble falls
Dec 2021
#20