General Discussion
In reply to the discussion: On the media "conspiracy." [View all]Egalitarian Thug
(12,448 posts)candidate for political or philosophical reasons, it is for ad buys. 6 corporations own 90+% of all the media in America. That media is entirely financed by selling advertising. Political advertising is a huge market every other year and even bigger each four.
When one candidate is unopposed or overwhelmingly likely to win, they don't buy the very expensive advertising and the media loses that unspent money, therefore it is in the media's interest to be in the bag for whichever candidate looks to be falling behind. The Big Profits are the horse race.
So yes, it is not only possible but it is inevitable that the media will be in the bag for both/all candidates depending on market, budgets, and momentary popularity. This also precludes the media from doing its nominal job.