Moving forward messaging [View all]

[crud]

We should be looking forward on the coronavirus and future viruses by claiming that we are beating the virus, that we are better prepared for the future, medical teams in place, testing etc, and we can manage what ever comes next.

We should frame the issue of the insurrection as an ongoing threat. We need to spell out what a threat to our democracy is in starker and more descriptive forms. Say things like "they want to overthrow the will of the people" or "they want to throw out your vote or stop you from voting".

Tell voters what you are doing to make the future better and make the democracy stronger.

I'm just sharing some of my thoughts