ABC's This Week might as well be on Faux. Raddatz, Jon KARL & panel LUNTZ, "our" BRAZILE

[CrispyQ]

8. I always wondered why our side never hired George Lakoff or someone like him.

We've never valued messaging. Lakoff said in his book, "Moral Politics" that our side suffers from the misconception that people vote on intellect, when in fact, a lot of people vote on emotion. Repubs use messaging to exploit that, whereas our side thinks it's good enough to say "This is what we stand for..." & then send voters to our platform page. In the meantime, they've built this huge right-wing media machine that drowns out any messaging we might put out now. They've been playing the long game & they've thrown the rule book in the trash.