I Went to Jared - Why Brick and Mortar Loses to Amazon

[MineralMan]

95. Yeah. Taking someone into a jewelry store to buy

them a gift is risky for your budget. Not all the time, but sometimes.

It also works the other way. My wife always goes for the less expensive item. That would be OK, but I know she'll be happier with one that costs more. So, I usually shop for her gifts by myself.

An example: For our 30th wedding anniversary, I suggested that she might like a three-diamond ring. She said she might like that very much. So, I said, "Why don't you look around on Amazon and show me one you like?"

She did, and sent me a link to one with three really small stones. On Amazon, the pictures of jewelry are much larger than the actual item. Then, when you get the ring, you're often disappointed, since you saw a magnified photo of it online.

So, I found one similar to the one she picked, but with a total carat weight for the three diamonds of 1 carat. The center stone was larger than the side stones. I sent her the link. She said, "Wow! That's much nicer than the one I picked out." So, we ordered that one and she was very pleased when it arrived. More expensive, but much more fun to wear.

My wife is easy to please, and it's always my pleasure to please her.