new Samsung ad, created by all male team, called tone deaf (woman jogging alone at night)

[shrike3]

23. Per the Guardian article

https://www.theguardian.com/technology/2022/apr/28/samsung-ad-featuring-woman-running-alone-at-2am-criticised-as-naive

Sahra-Isha Muhammad-Jones, the founder and head of partnerships of Asra running club, a group for Muslim women, said: “There seems to be an unawareness of how unsafe it is for women running at this time. As a woman who is running, it’s not safe already, but as a Black Muslim woman, it’s even more unsafe. This advert felt like what would happen in an ideal world.”

“It can be triggering for women watching this advert and then having to come to terms with what is actually happening in reality to women in this country.”

Muhammad-Jones added that the advert felt like a missed opportunity to spark a meaningful discussion on women’s safety.

“My first reaction was to laugh. The ad is completely unrealistic and totally blinkered,” says Esther Newman, the editor of Women’s Running magazine.

“We have worked for years on the issues of women’s safety when it comes to running and the vast majority of women in our audience have felt unsafe whilst running, from heckling to actual abuse. We know that women often think about stopping running because of this,” says Newman.

The safety of female runners has been an issue for years. The "living in fear" line sounds dismissive, and has a bit of superiority in it, though I'm sure that's not what you intended. "I'm not afraid the way you are." Again, I'm sure you didn't mean it that way. Also, feeling unsafe is different than being afraid.