new Samsung ad, created by all male team, called tone deaf (woman jogging alone at night)

[Novara]

49. I'm glad people are discussing this

I was shocked at ow tone-deaf the ad was when I first saw it. The only way I'm leaving my house at 2 in the morning is for a dire emergency.

There seems to be an scoffing reaction to this issue and a cautious reaction to this issue. And the scoffing people seem a bit defensive and brittle about it.

Good for you if you can go through this world without fear but do not belittle those of use who do not. Frankly, that's a shitty way to treat others.

In the ad I noticed she was in a city with plenty of people out at 2 am. I suppose if you were in a brightly-lit area with other people it would be safer than running in the boonies at 2 am, but there are those of us who still wouldn't do it. And I do think it's irresponsible for a major company like Samsung to promote something that many people feel is unsafe.

You guys are right - telling men the precautions we take is interesting because they often act like we're nuts. In my job I am often inspecting properties by myself and sometimes they are empty buildings and I go in alone. I have approached our safety person at work with a proposal for safety training above and beyond the regular safety training we have; specifically how to handle yourself in a sketchy area of town, what to do if you come across a homeless person in the building, what to do if you are confronted, etc., and I was essentially laughed off. Employees have been approached by people carrying guns, I've run into homeless people inside supposedly locked buildings, even I had the police called on me. But we don't have the sort of safety training that guides us in these situations, and there are several women who do this work. And my concerns were dismissed, even after an employee encountered a gun-wielding yahoo. Well guess what? The safety person is a 6'5" male with a big booming voice. I doubt he's ever felt afraid in his life.