Best explanation I've ever read about Republican mindset and messaging

[H2O Man]

11. They are paranoid.

It is true, without question, that non-white people will soon outnumber white people in the US. That is no reason for concern, unless one is convinced that white people are somehow superior. Many years ago, this type of white person was okay with the program "The Jeffersons" moving into their television "neighborhood." But today, they see a black woman on the Supreme Court. Black women in Congress. Black journalists calling into question the racism of Trump etc. Asian-American university professors. Hispanic co-workers that they have to watch what they say in front of. And the list goes on -- I could list a hundred things. These overwhelm their sense of superiority from being white.