Do you ever feel like being a long time customer of a big company leads you to being taken advantage

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2. They count on consumer inertia

All of us have to make those kinds of decisions from time to time. The first time, I want to gather a lot of information, weigh the costs and benefits, maybe talk to other people about their service, and finally come down on a choice. Most people (including myself) want to just make that the end of it, and presume the company will take care of us. Uh uh. But who wants to do all that research again, and go through all the rigamarole of switching providers, and blah-de-blah-de-blah? So you don't look around. You don't check into deals offered by other providers. Then one day, you're paying $150 a month or more for a bunch of services you don't use. The only time the provider will say a word is when you contact them to terminate their service because you found a better deal. Then suddenly they're all about lower priced packages and streamlining your account and gosh, we'd hate to lose you as a customer (but, yeah, we ripped you off for YEARS).