Ye Can't Sell 'White Lives Matter' Shirts Because Two Black Men Own the Trademark

[MichMan]

8. Trademarks become invalid if they are not used commercially

"Finally, trademark institutions were designed to be practical. That means “If you don’t use it, you lose it!”

Since trademark ownership is contingent upon active use, owners must submit proof of continued use to the USPTO between years five and six after registering.

Non-use of a trademark for three consecutive years is considered abandonment unless proven otherwise. Additionally, companies must be able to prove they are using the mark as originally intended. Obviously, this is more important in the U.S. (where intent of use is required during registration) than in the E.U.

While the government won’t likely be looking over your shoulder, another business might! Should someone else conclude your mark isn’t being used as filed, they can apply to have your mark revoked. As such, maintaining relevant records of use is paramount. "



https://corsearch.com/knowledge-base/article/six-frustrating-ways-lose-trademark-rights/