Ye Can't Sell 'White Lives Matter' Shirts Because Two Black Men Own the Trademark

[Effete Snob]

11. Oh, I get that

The person who wrote it got rolled by a PR stunt and doesn't know what he's talking about.

This is the cheapest kind of dumb "lookit me" shit that relies on lazy journalism.

It comes up all of the time.

Some saying or slogan attracts popular attention. For $300, you can file whatever the fuck you want with the USPTO as a trademark application. Then, you put out a press release or contact journalists looking for a popular "hook" for a story, and tell them some bullshit nonsense about how you "own" that slogan or phrase.

It happens a lot. Look for it in the future and, like a car you never heard of before, you'll see it all over the place.