NAACP Derrick Johnson calls for total advertising boycott on Twitter after meeting with Elon Musk

[ancianita]

45. "Not if it fails" is yet to be known. I'm no Twitter or Musk fan, but DU'ers can't just wish it away

by consensus. The NAACP leader's call to boycott is all well and good.

Because of its scale of use, however, (80% of its user base is not in the U.S.) it can drive away U.S. users and still hold, like the Internet in general. Lots of toxic users drive away non-toxic users, yet still attract different ad buy and new users.

The idea that Musk's business model will fail because of both is yet to be proven. By monetizable account users, it's ranked #15 above Reddit, which is a year older. Facebook, the #1 platform, has also been losing user accounts.

One perspective:

192 million people use Twitter every day
436 million people use Twitter every month
21% of U.S. adults are on Twitter
Twitter mDAUs are up YOY at 192 million
42% of online adults in Canada use Twitter
Twitter can help increase purchase intent by up to 34%
Twitter Topics is followed by 70 million accounts
80% of Twitter use happens via mobile
Twitter was founded in 2006 and turns 16 in 2022
Carousel ads have a higher CTR
Twitter ad revenue increased by 15%
66% of companies with over 100 employees are using Twitter ads
Twitter is popular in not only North America but also in Japan, India, and Germany.
B2B marketing is huge on Twitter

https://thesmallbusinessblog.net/twitter-statistics/