Democratic Messaging

[DET]

48. Yes, But...

Republicans ‘hate the government’ because they don’t know or believe that the government stands for ‘helping the people’. Kind of like they hated Obamacare until they realized they were on it. We’re not talking about the best and the brightest here.

I don’t know what it will ultimately take to get through to these people, but dispassionate detailed discussion of the issues clearly won’t do it. I think that’s why Biden has been so good at messaging - he’s real, down to earth, and people relate to his pain. He’s also savvy enough to use that to his and our advantage. John Fetterman has the same sort of vibe in a completely different package. Fetterman’s ads were brilliant. The Lincoln Project ads have also been extremely effective. They’re short, to the point, use deeply cutting humor, and evoke an emotional response. I’d love to see more of that kind of messaging.