General Discussion

Bobstandard

(2,454 posts)

12. Yep, close enough

Tue Feb 28, 2023, 10:42 AM

Feb 2023

The PB logotype on the guys shirt is close enough to the Proud Boys logotype that the similarity was surely intended. In the marketing game it’s called ‘borrowed identity’ or ‘borrowed branding.’ Examples of this technique are all over Amazon where copycat products borrow branding from the original by getting as close as possible to the original In product design, naming, and graphic design. In this case, S&W are making an unmistakable nod to the Proud Boys.

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Smith and Wesson Tweets pic of "tactical athlete". It's a Proud Boys domestic terrorist! [View all] Roland99 Feb 2023 OP

Peanut Butter eShirl Feb 2023 #1

What the fuck is a "Tactical Athlete"? A HERETIC I AM Feb 2023 #2

Because killing civilians is sport. Dustlawyer Feb 2023 #3

Like a real athlete, but with, y'know, guns. Lots and lots of guns. hatrack Feb 2023 #4

Like an athlete DENVERPOPS Feb 2023 #30

I think Biathletes are real athletes, plimsoll Feb 2023 #40

When people call for "more training" for cops, some of it goes towards things like "tactical WhiskeyGrinder Feb 2023 #5

John Wick without... Ztolkins Feb 2023 #34

You Know - Lokee11 Feb 2023 #41

Really just cosplay. NT reACTIONary Feb 2023 #48

And people complained that "sex sells"... Wounded Bear Feb 2023 #6

Even without the stupid PB logo C_U_L8R Feb 2023 #7

I'm sorry. I know this is a very serious matter. But something about where the niyad Feb 2023 #8

Me too, started giggling Walleye Feb 2023 #11

I wouldn't worry about that strap hitting his "man junk" because you just know it is very small. Botany Feb 2023 #14

Absolutely agree! niyad Feb 2023 #20

PB Petite Boner IA8IT Feb 2023 #9

Snicker. niyad Feb 2023 #22

Looking at that handgun strap, it definitely doesn't stand for Python Boy. TheBlackAdder Feb 2023 #46

PB stands for Perception Brand Kaleva Feb 2023 #10

Yep, close enough Bobstandard Feb 2023 #12

People believe what they want to believe Kaleva Feb 2023 #42

That is a weird apparel company Sympthsical Feb 2023 #15

Gawsh. Imagine if the NAZIs had AR-15s! Kid Berwyn Feb 2023 #13

The Nazis had the AR-15 of their era jmowreader Feb 2023 #36

Danke. Ich verstehe. Hier, heute... Kid Berwyn Feb 2023 #44

Actual "perception" doesn't seem to be in their wheelhouse megapuzzler Feb 2023 #16

With enough bells and whistles, Madison Avenue can Torchlight Feb 2023 #17

Pussi Boi we can do it Feb 2023 #18

again with a slur against women reflecting cowardice? niyad Feb 2023 #21

Not a slur against women, I'm female btw. Has always meant whimsy to me. we can do it Feb 2023 #23

Whimsey? niyad Feb 2023 #26

😹Whimpy...phone out of control. we can do it Feb 2023 #27

Understood. niyad Feb 2023 #28

This message was self-deleted by its author we can do it Feb 2023 #24

Tactical warriors wearing kilts made by a gay friendly company. keithbvadu2 Feb 2023 #19

You should have warned us! Thank goodness I wasn't drinking anything. niyad Feb 2023 #25

Tactical Cosplay Asshole kairos12 Feb 2023 #29

not our army please rurallib Feb 2023 #32

Please. No. jmowreader Feb 2023 #37

You are right. kairos12 Feb 2023 #39

Tactical warrior already has a body count. keithbvadu2 Feb 2023 #31

Smith & Wesson supports the profits from fear buyers who use the 'athletic' cover to overcompensate ancianita Feb 2023 #33

tactical athlete - translation: Domestic Terrorist. patphil Feb 2023 #35

Compensation? Lokee11 Feb 2023 #38

..and they've already clapped back, claiming the "PB" LeftinOH Feb 2023 #43

Tactical 2 or 3 gun competitions are a thing EX500rider Feb 2023 #45

They should have stuffed a pair of socks in his pants so we wouldn't assume he was substituting Vinca Feb 2023 #47